Selling your home online has become more prevalent than ever. However, with the online marketplace being saturated, it can be difficult to stand out and sell your home fast. Therefore, we have compiled our top tips to help you gain an edge in the market.
Go Where The Buyers Are:
Firstly, it is essential to go where the buyers are. There are numerous online listing portals to choose from, but some are more effective than others. Research online listings in your area and determine which sites appear first in the search results. Typically, Zillow and Trulia are the top sites generating real estate traffic. Therefore, it’s crucial to ensure your properties are showcased well on these platforms.
Consider Premium Listings:
Furthermore, there are services available that will syndicate your listing to many top sites, eliminating the need to enter your information multiple times. However, it’s vital to check your listing on all sites in which it was syndicated to avoid errors.
Consider investing in premium listings to gain instant traction. When you search for properties on major websites, certain properties always appear at the top. This is because they paid for that top spot. Therefore, investing in premium listings can be worthwhile.
Create a Property Specific Website:
Another unique and interesting way to sell your home using the internet is to create a property-specific website. A basic website and domain won’t cost you much to get started. With a little search engine optimization, content, and imagery, you can quickly create a site to rival the big advertisers.
Use Amazing Photos:
Using high-quality photos is critical. Yes, your iPhone can take good pictures, but a professional can take amazing ones. A picture is worth a thousand words, and buyers will judge your home based on the photos they see. Ensure that the photos showcase your home’s best features and present it in the best possible light. It’s also recommended to remove your personal belongings and declutter before taking photos. Hiring a professional photographer is also advisable.
Provide an accurate description of your property, including any selling points or defects. Be as detailed and precise as possible, as this will attract the right buyers.
Avoid using generic words to describe your property as this will make your listing blend in with others. Use descriptive language to make your listing stand out from the rest.
Finally, use data to your advantage. Utilize data to study market trends, locate and contact the best agents, and run comps of recently sold properties in the area. Understanding and utilizing data can almost guarantee a quick sale Consider Premium Listings:
When you do a property search on any major website, you will likely see certain properties at the top time and time again. They paid to get that top spot. Just as the Agents you see over and over again paid to put their name first. If you want to give your property instant traction, it can be worth the extra cost to put your listing at the top.